Recognizing the increasing role of embedded software and IP in complex SoC designs, we have provided a special focus on embedded system-on-chip that offers attendees a chance to view the latest technology.
   The Embedded Systems Showcase is located in a specially designated area of the DAC exhibit floor for vendors to display embedded systems design tools and embedded IP products and offers a discounted booth package.
    DAC is the ideal marketplace for exhibitors to reach designers, managers and purchasers who are expanding their scope to include both EDA and embedded tool suites.

WHY EMBEDDED SYSTEMS AT DAC?
    As embedded system design evolves, an increasing share of an embedded system designer's time is spent focused on intermixing traditional hardware design with embedded software development and OS customization, while keeping in mind complex system specifications.
    Today's and tomorrow's embedded system generally consists of one or more instruction-set processors with some additional custom-possibly configurable-hardware logic. Moreover, multi-tasking and multi-function reactive software are also part of this overall solution, requiring hard, real-time scheduling.
   The design of these emerging embedded systems demand new solutions in the electronic system development process such as: complex specification and analysis; increased modeling and verification of mixed hardware and software; complex, real-time task schedulers; and high-level language compilers.
    The Embedded Systems Showcase on the exhibit floor offers exhibitors and attendees a highly focused area to display and view tools for the design of embedded systems, embedded software cores, IP, RTOS, compilers and middleware, as well as other products critical to the design of embedded systems.
    Besides giving embedded designers direct access to the latest tools and methodologies for automating the design of embedded systems and components in SoC designs, the Embedded Systems Showcase also provides a forum where vendors and embedded system designers can meet and exchange ideas, opinions and new discoveries. In addition, embedded systems technical papers are also at the DAC conference sessions, providing timely, in-depth information for attendees designing embedded systems.

FEATURED PRODUCT SEGMENTS:

• Embedded System Hardware: programmable logic, processor cores, on-chip and off-chip buses, development boards
• Embedded System Software: RTOSes, debuggers, ICEs, middleware, compilers
• HW/SW Co-design: specification languages, interfaces and integration, partitioning, synthesis
• Validation: debug, performance estimation and analysis, co-simulation
• Applications: application-architecture interaction, networked and distributed systems, multimedia systems

SHOWCASE BOOTH RENTAL:

LOGISTICS AND COST Booth rental is available at $3,100 per 10' x 10' unit and includes:

• Attractive hard-wall booth with light pearwood finish
• Booth Carpet
• Three black halogen arm lights, 300 watts each w/electrical connection
• A 12" x 112.5" Header sign of white sintra surface with black Helvetica copy to identify your company
• One 40"h x 20"d x 40"w lockable cabinet with one interior shelf

STANDARD EXHIBIT BENEFITS:

• A descriptive listing in the official Final Program/Exhibit Guide
• Listing on DAC web site
• Priority space selection for 40th DAC
• Choice of hotel accommodations, including hospitality suites
• A complimentary post-show list of 39th DAC registrants for post-conference follow-up
• TWO free technical conference registrations
• Unlimited "Free Monday" exhibit passes
• General exhibit hall security service
• Daily aisle cleaning service
• An Exhibitor Manual, in addition to pertinent and updated marketing information, supplies the forms you will need to order equipment and services

Additional booth components are available from GES Exposition Services at an additional fee:

Contact: To receive additional information or to become a DAC Embedded Systems Showcase participant please contact:

Lee Wood
39th DAC
5305 Spine Rd., Ste. A
Boulder, CO 80301 USA
Ph: (303) 530-4333
Fax: (303) 530-4334
Email Lee Wood

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