Bob Dahlberg - Reshape, Inc., Mountain View, CA
| | Organizers: Jen Bernier, Shishpal Rawat
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| | Increasingly, system houses are attracted to the COT model to gain more control on their schedules and cost. The pathways to implement a COT design include (a) Manage the sourcing (internal or third party resources) of individual supply chain and cost reduction functions (b) Use an integrated design-to-parts service or (c) A hybrid of these two extremes. COT project risk and cost are high, so the design team needs to be expertly prepared. This panel will consider the pros and cons for each approach.
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| |  7.1 |
COT - Customer Owned Trouble?
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| | Speaker(s): | Kaushik Patel - Azanda Network Devices, Sunnyvale, CA
Paul Ruddy - Cisco Systems, San Jose, CA
Aurangzeb Khan - Cadence Design Systems, Inc., San Jose, Ca
Naveed Sherwani - Open Silicon, Inc., Portland, OR
Ronnie Vasishta - LSI Logic, Milpitas, CA
Gina Gloski - eSilicon, Sunnyvale, CA
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