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40th DAC Marketing Opportunities Information

New: Exhibit Floor Microbrew Party ~ Exhibitor hosted function with snacks, soft drinks and microbrewed beer. 4pm - 6pm, Monday, June 2, 2003

• The exhibit floor is the venue for DAC's newest program. This is a function for exhibitors to host attendees in their booths during the last two hours of Free Monday. A specially selected set of menu items, soft-drinks, domestic and microbrew beer will be offered and all exhibitors are encouraged to participate by hosting refreshments from your booth.
• Cost: varies by order quantity. See the enclosed menu for pricing or contact the DAC office for further details.

New: Exhibit Floor Ice Cream Social ~ Ice cream carts placed on the DAC exhibit floor. 4pm Tuesday, June 3, 2003

• Enhance your show participation and delight attendees by hosting an Ice Cream Cart on the exhibit floor Tuesday afternoon, June 3rd.
• Ice Cream Social sponsorship includes: one ice cream cart, sign with company logo and/or tag line, tent cards, napkins, etc. (production cost not included.) Participating companies will also be promoted through the conference programs and web site promotions.
• Cost is $4000 per cart - contact the DAC office for details.

Exhibit Floor Coffee Cart ~ Carts to be placed around the exhibit floor for complimentary coffee June 2-4, 2003

• DAC is hosting coffee carts on the exhibit floor and is making these available for sponsorship.
• Coffee cart sponsorship includes: company logo and/or tag line, tent cards, cups, & napkins etc. (production cost not included). Participating companies will also be promoted through the conference programs and web site promotions.
• Cost: $4000 per day per station

DAC Shuttle Bus Banner ~ Advertising on buses used for transporting conference attendees to and from DAC participating hotels and the Anaheim Convention Center.

• Buses run 4.5 hours on Sunday and 15.5 hours Monday through Thursday. Companies not participating in a promotion package will be selected by lottery.
• If additional buses are available following the lottery, exhibitors will be allowed to purchase more than one bus.
• Exhibitors may share space on the bus with other exhibitors with whom they have partnership agreements.
• All artwork must be reviewed by DAC prior to production for the buses.
• Cost per bus for duration of Conference: $1000 (graphic production/mounting cost NOT included).

Web Site Banner Advertising ~ Company banners on the DAC web site: Location - Virtual DAC area

Specifications
• GIF file (up to 3-panels), dimensions: max size 125 x 125 pixels
• Dates run: March through June, 2003
• Cost: $1000 per banner

Final Program/Exhibit Guide Advertising ~ Advertise in the printed program distributed to all DAC attendees. This piece is used by attendees on-site to find exhibitors they wish to visit and as a reference throughout the year.

• Cost: $1400 per page full page
• Cost: $1800 Premium position-inside back cover (lottery will take place February 28, 2003)

Hotel Promotions ~ DAC participating hotels offer the following promotions: please contact the DAC office for pricing.

• Guest room keys: with your company logo and/or tag line • Outside room door drops: newspaper with belly-bands with company logo and/or tag line
• In-house video channel: continuous loop video on the hotel channel
• Coffee carts: company logo and/or tag line, tent cards, cups, & napkins etc.
• Tent cards: company logo and/or tag line to be placed in the bars and restaurants of DAC hotels

Attendee Bag Insertion ~ Each conference attendee receives a bag containing the Final Program/Exhibit Guide and the Conference Proceedings on CD-ROM. Exhibitors have the opportunity to distribute information in this bag. MP Associates, Inc. will control limitations on bulk of weight of material.

• Flyer (flat or folded) 8 1/2" x 11" or A4 - $0.50
• Multiple page 8 1/2" x 11: or A4 or larger - $0.75
• Special requests - Please call for quote
• Quantity: 3000
• Deadline to request participation: May 2, 2003

39th Attendee List ~ 39th DAC attendee mail list (one-time use)

• Conference, Exhibit-only, and Free Monday "opt-in" registered attendees $550
• Custom sorts are available. Please call for quote. $200 minimum

Handouts and Attendee List Order Form

Marketing Opportunities Order Form

For more information on Marketing Promotions please contact:

• Susie Horn
  40^th Design Automation Conference
  MP Associates, Inc.
  5305 Spine Rd. Ste. A
  Boulder, CO 80301
  Phone: (303) 530-4333, Fax: (303) 530-4334