This year's keynote speeches acknowledge that consumer electronics products, and in particular multi-media personal communication products, are fueling the growth of both the electronics and EDA industries. Dr. Hans Stork, senior vice president, chief technology officer and director of Silicon Development for Texas Instruments, will address methodology issues related to the design and manufacturing of very deep sub-micron devices. Dr. Alessandro Cremonesi, group vice president and advanced system technology general manager for STMicroelectronics, will analyze how the convergence of technologies in products and in design methods is challenging designers and managers.

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Keynotes Justify Your Attendance

If you needed one more reason to attend this year's Design Automation Conference (DAC), the keynote speeches are reason enough for you to attend and for your manager to approve your attendance. In the many years, over 20 I readily confess, I have attended DAC's keynote speeches. With rare exceptions, they have always contributed to broaden or deepen my understanding of the electronic industry, its more pressing demands, and the core nature of the leading edge solutions being explored by both EDA vendors and designers.

This year, DAC will offer two keynote speeches, one Tuesday, July 25, the other Thursday, July 27. Both speeches have common characteristics: they take their inspiration from challenges presented by the need to provide multi-media personal communications and ubiquitous connectivity and are being delivered by professionals who were educated in Europe.

Dr. Hans Stork will deliver the Tuesday keynote titled: "Structuring Process and Design for Future Mobile Communication Devices." As the semiconductor industry prepares to offer sub-50nm CMOS processes for production use, designers need to plan and develop multi-functional, highly integrated, and mobile communication devices. At the same time, process variations, power issues and complexity of scope present serious challenges even to the most advanced simulation environments. Dr. Stork will detail the ways in which the electronics industry needs to address this problem by developing techniques to rapidly model systematic manufacturing variations and design sensitivities.

Dr. Stork was appointed Chief Technical Officer (CTO) of Texas Instruments in 2004. In addition, he is also Senior Vice President and Director of Silicon Technology Development. After receiving the Ingenieur degree in electrical engineering from Delft University of Technology in The Netherlands, Dr. Stork attended Stanford University where he received a doctorate degree. Dr. Stork began his professional career at IBM's T.J. Watson Research Center, where he researched advanced bipolar technology and circuits, and later Silicon Germanium (SiGe) technologies, finally assuming responsibility for the Exploratory Device and Technology programs at IBM Research. For his work on SiGe he was elected a fellow of the IEEE. Following his stint at IBM, Dr. Stork was the Director of the ULSI Laboratory at Hewlett Packard and later directed the Internet Systems and Storage Laboratory at the HP Research Laboratories.  He joined Texas Instruments in 2001.

Dr. Alessandro Cremonesi will deliver "The Challenges of Convergence" keynote speech Thursday, July 27. During the speech he will analyze the trends of the major application fields in the era of convergence with special emphasis on the hurdles the semiconductor industry will have to overcome in order to address the new technological and market trends and opportunities. He will describe the need to guarantee the coexistence of a wider range of applications on a single chip to make system level integration a real challenge.

Dr. Cremonesi received a Doctorate Degree in Electronics Engineering from the University of Pavia, Italy. After spending a period of time doing post-graduate research in the field of opto-electronics at this University, he joined STMicroelectronics working in different fields from telecommunications to audio/video digital signal processing, and multimedia applications. At present, Dr. Cremonesi is Vice president of the Strategy and Systems Technology Group, and General Manager of the Advanced System Technology Group at STMicroelectronics. He is responsible for the Corporate Systems R&D and the Corporate Strategic Marketing activities across fourteen different laboratories worldwide.

Abstracts of both keynote speeches remind me that the future begins with each tomorrow: it is hard, hard work, and it will get harder if we want to avoid a history of failures.

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Gabe Moretti appointed editor of the DAC e-newsletter

Gabe Moretti, EDA consultant and owner of Gabe on EDA, has been appointed editor of this newsletter. Working closely with Nanette Collins, Publicity Chair for the conference, and the staff of MP Associates, Gabe will insure that members of the electronic industry are informed on the opportunities to increase their knowledge of EDA products, methods, and technologies in a timely manner by attending the conference. Gabe has assembled a talented group of writers who will contribute to the publication.

"I am delighted to be given the opportunity to contribute to the success of the DAC," he remarked. "DAC is not only the premier conference for the EDA industry, it has become the bell weather of our industry."

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Grant Martin and Sachin Sapatnekar, Technical Program co-chairs, have announced that the complete program for the 43rd DAC will be available May 8. Prospective attendees will have over two months to schedule their activities during DAC. The program will be available on the web at www.dac.com.

Highlighted Video Sessions:
Free streaming audio, video and slides from selected 42nd DAC presentations.

SESSION 6 | PANEL: ESL: Tales from the Trenches
Speakers:
Terry Doherty - Emulex Corp., Bothell, WA
Suhas A. Pai - QUALCOMM Incorporated, San Diego, CA
Sriram Sundararajan - Texas Instruments, Inc., Dallas, TX
Soo-Kwan Eo - Samsung Electronics, Yong-In, Korea
Pascal Urard - STMicroelectronics, Crolles, France

SESSION 11 | PANEL: DFM Rules!
Speakers:
Atul Sharan - Clear Shape Technologies, Inc., Sunnyvale, CA
Alex Alexanian - Ponte Solutions, Inc., Mountain View, CA
Harold Lehon - KLA-Tencor Corp., San Jose, CA
Peter Rabkin - Xilinx, Inc., San Jose, CA
Carlo Guardiani - PDF Solutions, Inc., San Jose, CA
Premal Buch - Magma Design Automation, Inc., Santa Clara, CA