Contributing Editors: Peggy Aycinena, Geoffrey James, Gary Smith, Ed Sperling
Editor-in-Chief: Gabe Moretti
June 8-13, 2008, Anaheim Convention Center, Anaheim, Calif.
|vol.3 / issue 9 April 3, 2008|
IN THIS ISSUE:
Ed Sperling, Innovation in EDA
45th DAC Program Now Available on the website.
On-line registration is open!.
DAC introduces 'Best of DAC' Awards
DAC has announced an exciting addition to this year's conference line-up to recognize the continuous innovation and incredible achievements of DAC exhibitors. The inaugural Best of DAC Awards will highlight the very best of what exhibitors have to offer at this year’s conference.
“The new Best of DAC Awards competition will allow exhibitors another way to measure their impact on attendees,” said Limor Fix, general chair, 45th DAC. “We look forward to an added element of friendly competition on the exhibit floor and what we hope will become a new favorite element of the DAC experience.”
DAC attendees will select the exhibitors they feel represent the Best of DAC in each of the following categories:
Exhibitors must submit their new product and demonstration details by the May 30 deadline on the exhibitor Virtual DAC Web site to be considered. All exhibitors will be entered automatically in the Best Booth and Best Booth Giveaway categories, and in either the First-Time or Veteran Exhibitor category as appropriate.
Attendees will be able to make their selections at kiosks located conveniently throughout the exhibition floor between Monday, June 9, and noon Wednesday, June 11. By voting, attendees will be entered in a prize drawing to take home one of three Nintendo Wii game consoles.
The Best of DAC award winners will be announced Wednesday, June 11, at DAC.
For more information or to see complete rules and eligibility, please visit www.dac.com.
Call for Exhibitors:
DAC is actively expanding its exhibitor base to encompass the entire design eco-system, from embedded software and system-level design tools, IP, EDA, and design services through to silicon manufacturing. The expanded scope of the show floor along with DAC's unique booth/suite combination and world-class conference and educational program makes participation a must for companies with products used in the design and development of circuits and systems.
Innovation and Education
by Gabe Moretti, Editor
The featured article in this issue is a roundtable on innovation in EDA. Coincidentally, we received a Viewpoint article from Carbon Design Systems' Elizabeth Abraham on education, and I feel the two pieces belong in the same issue. Educated people tend to be better innovators, and education should have as a goal the development of the skills necessary to innovate. That means not just teaching people how to memorize facts and data and repeat them in the properly accepted format, something that unfortunately, is becoming more prevalent in our pre-college education system.
Both local, state, and federal government institutions are, and rightly so, concerned about the quality of education received in U.S. schools (especially public schools). But they have chosen to implement corrective efforts based on the ease to evaluate, as opposed to the capacity to improve quality. Almost universally, budgets, curricula, and teacher evaluations are based on scores obtained by students taking standardized tests. The result is that, instead of worrying about developing the basic skills of curiosity, creativity, and correlation among various disciplines, all talents required for innovation, teachers are concentrating on test taking skills, memorization, and repetition. Students are not encouraged to question what an authority figure (whether it is the teacher or the class material) says, there is no time for constructive dialog or debate in the classroom, and above all, students must avoid second-guessing a test question.
Luckily, there are rebels among us, and creativity has not completely left the EDA industry. One way DAC encourages creativity is through its various prizes and awards. You can read about them in the news section together with a short introduction of the three keynote speeches highlighted in this year's program. We plan to offer you an in-depth introduction to each of the speakers in the coming issues.
The DACeZine also has a Letters to the Editor section to allow for shorter contributions to the contents and directions of the publication. When necessary, answers to the letters will come from the appropriate member of the team (including our readers), since I do not (yet) hold the total knowledge of the industry within me. I encourage all of you to write, either a viewpoint or a letter, and state your opinions on matters that impact our industry, the contents of this publication, or, for that matter, the publication itself. Send your letters to: firstname.lastname@example.org.
By Ed Sperling
Q: Where is the innovation happening in EDA these days? Is it at pain points, or is it across the board?
Q: Does innovation occur at the same rate in large companies and startups?
Education: A Lifelong Adventure
In Bill Gates’ recent testimony before the U.S. House of Representatives Committee on Science and Technology, he highlighted the gathering threat to U.S. preeminence in science and technology innovation. For the United States to secure its continuing global leadership in technology innovation, he warned, we must as a nation commit to a strategy for excellence in, among other things, education.
There is a crisis in our public education systems today.
As professionals in the technology arena, most of us have an inkling of the statistics that reveal the seriousness of the state of education in our country. According to the U.S. Department of Education, we have one of the lowest high school graduation rates in the industrialized world. Thirty percent of ninth graders, and nearly half of all African American and Hispanic ninth graders, do not graduate on schedule. Of those students who do graduate and go on to college, a full 25% must take remedial courses on material they should have learned in high school. Less than 40% of our high school students graduate ready to attend college.
DAC to Feature Diverse Keynote Lineup
by Gabe Moretti, Editor
DAC has announced the three keynote speakers for the 45th DAC. Justin R. Rattner, Chief Technology Officer, Intel and an Intel Senior Fellow, will deliver the opening keynote Tuesday, June 9, on “EDA for Digital, Programmable, Multi-Radios.”
On Wednesday, June 10, Dr. Sanjay K. Jha, Chief Operating Officer and President, Qualcomm CDMA Technologies Group, will make his keynote presentation on “Challenges on Design Complexities for Advanced Wireless Silicon Systems.”
The final keynote speaker, Jack Little, President and a co-founder of The MathWorks, will present “Idea to Implementation: A Different Perspective on System Design” Thursday, June 11.
Forward to a Friend
|visit us at