· Daily Matrices · DAC Pavilion Panels · Management Day@DAC · Wireless Wednesday · Search the Program · Keynotes · Papers · Panels · Special Sessions · Monday Tutorial · Friday Tutorials · Intro to EDA · Integrated Design Systems Workshop · UML for SoC Design · Women's Workshop · RTL Handoff · Core-based SoC Design	THURSDAY, June 16, 2005, 12:45 PM - 1:45 PM | Room: Ballroom ABC    KEYNOTE    Innovation in the EDA Business Need Not Be an Oxymoron      Innovation in EDA is often thought to happen in an isolated eureka moment experienced by a superstar. As many of us have found out the hard way, such events are all too rare, and in any case do not create business success. People with a common goal and passion often together share the breakthrough ideas and their results. To sustain the level of innovation for EDA to survive, we should first recognize that it is a team effort, and then that potential breakthroughs and even just necessary progress can be part of a managed process. A renewable model for EDA innovation that is proving successful involves five steps in progression: problem to prototype, to partnership, to product and, finally, to proliferation.    Speaker(s): Ronald A. Rohrer - Cadence Design Systems, Inc.