Emerging Companies: What does your target audience read and how does it influence them?
As communication professionals, we spend hours, days and weeks strategizing and agonizing over public relations and marketing plans. Once plans are finalized, a large amount of money is invested on implementation. All of our time, effort and company dollars are spent with the goal of reaching our "key" customers and gaining the attention of various audiences. BUT.... do we?
We question whether our message is reaching the audience who ultimately makes or breaks the sales decisions. Where do your customers get their information? What makes a positive impression on customers for EDA and IP products? What direct effect does public relations have on sales and other corporate departments? How can you best leverage your customers' successes? What is the best method for customers, media and vendors to work together?
Please join us for a lively discussion among EDA customers such as Texas Instruments, ST, and Atheros Communications along with public relation and marketing professionals to discuss these questions and find out what they read and what media they believe most influences their purchase and investment decisions.
Register to attend: http://www.acteva.com/booking.cfm?bevaid=113188
Adjunct Event
