Conference Program    Technical Session

TUESDAY, July 25, 2006, 2:00 PM - 4:00 PM | Room: 301
TOPIC AREA:  BUSINESS


   SESSION 100
  Decision-Making for Complex SoCs in Consumer Electronic Products
  Chair: Ron Wilson - EDN, San Mateo, CA
  Organizers: Yervant Zorian

  Consumer electronics chips are the technology drivers today. They require different types of optimizations and thus the need to adopt emerging solutions to meet such requirements. Optimizing for high volume production, low power, and shrinking sizes necessitate adequate tradeoff analysis and technical/business decision making by management. The lead managers in this session will discuss today's emerging solutions and their economic impact.

  100.1   Reinventing David-and-Goliath: Managing Global SoC Partnerships with the Venture-Capital Community
  Speaker(s): Juan-Antonio Carballo - IBM Corp., Austin, TX
  100.2  Low Power Challenges in Wireless Design
  Speaker(s): Milind Padhye - Freescale Semiconductor, Inc., Austin, TX
  100.3  Consumer Electronics Development Tradeoffs in the High-Tech Startup
  Speaker(s): Dawn Fitzgerald - Aurora Enterprises, Boston, MA
  100.4  Architecture Planning Criteria for a System-in-Package Portable Multimedia Platform
  Speaker(s): Mario Manninger - austriamicrosystems AG, Unterpremstaetten, Austria