Conference Program    Technical Session

WEDNESDAY, July 26, 2006, 2:00 PM - 4:00 PM | Room: 307
TOPIC AREA:  MEGA
(of special interest to designers)

   SESSION 29
  PANEL: Design Challenges for Next-Generation Multimedia, Game and Entertainment Platforms
  Chair: Bryan Lewis - Gartner Dataquest, San Jose, CA
  Organizers: Andrew B. Kahng

  Multimedia, game, and entertainment devices have pushed the leading edge of performance, complexity, power, form-factor, design cycle time, and other key aspects of ASIC design for the past several technology nodes. This panel brings together experts who are defining the next generation of gaming, mobile TV, digital home, display, and multimedia processing platforms, to answer such questions as:
  • What are the underlying chip architectures and roadmaps for key multimedia/entertainment platforms?
  • What are the key design and technology challenges (or "brick walls") for next-generation products, and how will these challenges be addressed?
  • What other challenges arise from complex supplier/competitor relationships, standards, and other aspects of a globalized market?
  • Where will we see the next "convergence" in devices and platforms?
The panelists will also present insights into other aspects of today's multimedia / entertainment platforms:  CAD and design methodologies, design enablement (compilers, programming models, etc.), design for IP reuse (configurability, derivatives), and IP management in a world of "co-opetition".

MEGa Panel Extended Abstract

  29.1   PANEL: Design Challenges for Next-Generation Multimedia, Game and Entertainment Platforms
  Speaker(s): John Cohn - IBM Corp., Essex Junction, VT
Chris Malachowsky - NVIDIA Corp., Santa Clara, CA
Richard Tobias - Pixelworks, Campbell, CA
Jeong-Taek Kong, Sr. - Samsung Electronics Co., Ltd., Giheung, Korea
Brendan Traw - Intel Corp., Hillsboro, OR