 | WEDNESDAY, June 6, 2007, 11:00 AM - 12:00 PM | Room: Booth 6360
TRACK: AUTOMOTIVE THEME
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| | PAVILION PANEL
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| | Improving Automotive Competitiveness: New Methods and Tools For Embedded Design
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| | Organizer(s): Linda Prowse-Fosler - Vast Systems Technology
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| | Electronic control unit embedded designs are growing at an exponential rate in the automotive industry. The software component of these designs is growing even faster. By 2015 there will be more then 100 million lines of code in a high-end car. Automobile manufactures will live and die based on the functionality, efficiency and quality of their embedded designs. This panel explores how automotive leaders and their suppliers are changing embedded design methods and tools to improve their competitiveness.
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| | Moderator(s): | Marios Zenios - Alto Consulting, Minneapolis, MN
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| | Speaker(s): | George Saikalis - Hitachi America, Ltd., , Farmington Hills , MI
Frank Winters - Delphi Electronics and Safety, Kokomo, IN
Jon Friedman - The MathWorks, Inc., Natick, MA
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