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TUESDAY, June 5, 2007, 12:00 PM - 1:30 PM | Room: Ballroom 20D
TRACK: BUSINESS

  ADJUNCT EVENT
  Productivity Impact Luncheon

  Theme: Changing the Dialogue between Engineers & Management
 
Innovation and productivity are cornerstones of electronic design that dramatically impact corporate competitiveness. However, as demands on engineers increase, the historical focus on productivity and innovation by engineering management has given way to an overriding emphasis on cost containment and outsourcing. A byproduct of tighter schedules and budgets is the decrease in collaborative dialogue between engineering management. Engineering teams have the ingenuity to "make magic happen" if empowered and equipped to do so. However, engineers that used to lead breakthroughs in productivity, by taking risks and succeeding, now find it taboo to discuss solutions "outside the box" with management, especially when increased spending or new tooling is involved.

Engineers and engineering management can work together to foster improvement by having frank, substantive conversations about factors affecting engineering productivity. Long term productivity gains happen when organizations make a conscious effort to retool their engineers and reward process improvements.

Themed "Changing the Dialogue between Engineers & Management," the luncheon will examine factors affecting engineering productivity while presenting dialogue vignettes, research and practical examples.

Speakers include:
Kathryn Kranen - Jasper Design Automation, Inc, Mountain View, CA and EDA Consortium, Vice Chairperson
Brian Fuller - EE Times, San Francisco, CA
Lisa Tafoya - FSA, Dallas, TX

Why Attend

  • Understand how ambiguity in communications between engineers and management can yield cancelled projects, schedule delays, and quality disasters.
  • Hear examples of why engineering teams succeed - or fail.
  • Discover details about a study revealing why and how organizations need manage productive engineers.
  • Learn how to participate in an FSA initiative regarding key success indicators for benchmarking.

Who Should Attend
  • Executives
  • Engineering managers
  • (EDA customer) Engineers

    Produced by EDA Consortium (EDAC) and FSA, with contributions from EETimes