TUESDAY June 03, 11:30am - 12:00pm | Room 309
TOPIC AREA: AUTOMOTIVE
KEYWORD: AUTOMOTIVE MODELING AND VERIFICATION
EVENT TYPE: SKY TALKS

SESSION 17
Managing Multi-Scale, Multi-Physics Challenges in the New Generation of Automotive Systems
Chair:
Tony Cooprider - Ford Motor Co., Dearborn, MI
Speaker:
Walid Abu-Hadba - ANSYS, Inc., Canonsburg, PA
As automobiles become connected mobile information hubs, mechanical components are replaced by software controlled mechatronic systems that enable increased safety, reliability, connectivity and convenience. In these complex systems, each component must not only operate perfectly by themselves but must also function properly in tandem with every other component in the system. The increasing use of electronics and embedded software additionally demand product development process that takes system-focused holistic approach. This keynote looks at challenges arising from expanding consumer needs and myriad regulatory requirements, and reviews the opportunities from exploring multiple ‘what-if’ scenarios leading to optimal design.


Biography: Walid joined ANSYS in April of 2013 as a Chief Product Officer and is responsible for providing leadership for the overall strategy and management of the activities within ANSYS’ technical business units, including integration, development, research and patents. With more than 20 years of technology leadership experience, Abu-Hadba was most recently Corporate Vice President, Developer & Platform Evangelism for Microsoft. During his career at Microsoft he has worked in a number of progressively senior positions, including Vice President, Specialist Sales, Enterprise & Partner Group, General Manager, Asia Pacific and Japan Technical Center and General Manager, Global Technical Center.