The Design Automation Conference has been the most important resource for information on the electronic design and design automation industries for many decades.

Search for Past Research Papers and Presentations

Search for Past Designer/IP Track Presentations

CONVENED MONDAY, June 03, 2013, 4:10 PM - 5:00 PM
KEYNOTE: Looking Ahead to 100 Years – Platform Engineering

Celebrating 50 years of Design Automation Conference is a timely occasion to review the technical and business innovations that have driven the trifecta of higher levels of design abstraction, more prominent software roles, and more cooperative hardware-software design in system development and deployment. Dr. Truchard will share his views on the evolution of traditional and alternative business models in design automation through his unique 37 year perspective as CEO co-founder and visionary leader at National Instruments. The key tenet underlying both Dr. Truchard’s and National Instruments’ philosophy is a focus on product ecosystem and strong cooperation between hardware and software: a tenet which is becoming increasingly dominant in test, deployment, and design. Dr. Truchard will discuss the benefits of a platform based approach for the design of distributed heterogeneous multicore-processor/FPGA systems. This approach facilitates fast prototyping of applications ranging from advanced control industrial systems to RF and communication systems.

Dr. James Truchard is the co-founder and current president and CEO of National Instruments (NI). Since 1976, he has been leading the vision to equip engineers and scientists with tools that accelerate productivity, innovation, and discovery. Prior to founding National Instruments, Dr. Truchard worked as the director of the Acoustical Measurements Division at the University of Texas Applied Research Laboratory. Dr. Truchard wanted to create a place to work that was fun and provided strong career paths for employees. As he often remarks, "I didn't see a job I wanted in Austin, so I created one!” Dr. Truchard’s long-term course for NI balances the successes of its four stakeholders: customers, employees, shareholders, and suppliers. Dr. Truchard and his management team have created an award-winning corporate culture that has been recognized by the Great Place to Work Institute as one of the top 25 "World's Best Multinational Workplaces" and has been on Fortune Magazine’s list of “100 Best Companies to Work for in America” for 14 consecutive years.

Dr. Truchard earned his B.S. and M.S. in Physics, and Ph.D. in Electrical Engineering from the University of Texas at Austin. In 1991, Dr. Truchard received the John Fluke Sr. Memorial Award from Test & Measurement World magazine for his significant contributions to the electronics test industry. In 2002, Dr. Truchard was inducted into the Electronic Design Engineering Hall of Fame and he received the Honorary Member Award, the most prestigious award conferred by the Instrumentation, Systems, and Automation society (ISA). He has been a member of the National Academy of Engineering since 2007 and the Royal Swedish Academy of Engineering Sciences since 2003. In 2011, he received the Woodrow Wilson Award for corporate citizenship. Dr. Truchard is dedicated to philanthropy and volunteerism, specifically focusing on education initiatives. Through consistent and collaborative partnerships with organizations including FIRST Robotics, LEGO® Education, and numerous educational non-profits and universities worldwide, he has engaged students with real-world applications and hands-on learning and inspired students to pursue science, technology, engineering and math (STEM) paths.

Speaker: James Truchard - National Instruments , Austin, TX