DAC EMBEDDED/SOC ENABLEMENT DAY
Embedded Systems Meet Hardware
Topic Area:
Business
Thursday, June 17, 2010
Time: 9:00 AM — 6:00 PM
Location:
303A
Summary:
The embedded processor System-On-Chip market is being hotly contested right now as companies vie for their piece of this high stakes segment of the semiconductor industry. IC design engineers, embedded systems designers, IP integrators, FPGA designers, investors, foundry reps and the media will be on hand in this new forum to hear from market leaders and network with each other. The Embedded/SOC Enablement Day is a day-long track of sessions dedicated to bringing industry stakeholders together in one room to shed light on where SOC design is headed. The day is comprised of presentations from leading SOC enabling sectors including embedded processors, embedded systems, EDA, FPGA, IP, foundry, and design services. Presenters will focus on optimization of embedded and application-domain specific operating systems, system architecture for future SOCs, application-specific architectures based on embedded processors and technical/business decision making by program developers. They will cover the state-of-the-art in enablement solution for embedded systems and complex SOCs. Such solutions often require tight collaboration between diverse players in this eco-system. Moving to new embedded SOC technology nodes can significantly affect the choices of suppliers. The new Embedded/SOC Enablement Day provides a unique opportunity to foster discussions that address all aspects of the SOC development ecosystem.
The Embedded / SOC Enablement Day is a day-long track dedicated to bringing industry stakeholders together in one room to shed light on where embedded SOC design is headed. SOC design engineers, embedded systems designers, IP integrators, FPGA designers, investors, foundry representatives and the analysts will be on hand in this new forum to hear from industry leaders and network with each other. Each session will be comprised of four presentations followed by a discussion panel, where key senior managers of today’s design ecosystem will discuss the emerging trends and share their vision.
Session 1:
9:00 - 11:00am
Enabling Tomorrow's Complex SOCs
Session Chair: Peggy Aycinena - EDA Confidential- San Mateo, CA
Keynote:
Gadi Singer - Vice President & General Manager, SoC Enabling Group, Intel- Santa Clara, CA
Presenters:
Sami Issa - Executive Director, Advanced Technology Investment Company (ATIC)
Alex Shubat - President & Chief Executive Officer, Virage Logic, Fremont, CA
John Bruggeman - Chief Marketing Officer, Cadence Design Systems, San Jose, CA
The embedded processor based System-on-Chip market is being hotly contested right now as companies vie for their piece of this high stakes segment of the semiconductor industry. This session is comprised of presentations from leading SoC enabling sectors including embedded processors, semiconductor investments, IP and EDA providers.
Session 2:
2:00 - 4:00pm
Trade-Offs and Choices for Emebedded Solutions
Session Chair: Bryon Moyer - Techfocus Media, Portland, OR
Presenters:
James Ready - Chief Technology Officer, MontaVista Software, Santa Clara, CA
Ivo Bolsens - CTO & Senior Vice President, Xilinx, SAn Jose, CA
Shauh-Teh Juang - Senior Director, Design & Technology Platform, TSMC, San Jose, CA
John Goodenough - Director of Design Technology, ARM, Sheffield, GB
Moving to new embedded SOC solutions can significantly affect the choices of suppliers. This session provides a unique opportunity to foster discussions that address different aspects of the SOC development trade-offs.
Session 3:
4:30 - 6:00pm
Leveraging a Diverse Design Eco-System for Emerging SOC Development
Session Moderator: Lucio Lanza - Lanza Tech Ventures, Palo Alto, CA
Presenters:
Naveed Sherwani - President & CEO, Open Silicon, Milpitas, CA
Glenn Perry - General Manager, Embedded Software Division, Mentor Graphics
Mark Dickenson - VP of Systems Solutions, Altera
This session will cover the state-of-the-art in enablement solution for embedded systems and complex SOCs. Such solutions often require tight collaboration between diverse players in this design eco-system.
| Organizer: | Yervant Zorian - Virage Logic Corp., Fremont, CA |
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